Integrated Campaign Strategy
The strongest brands don't just create content. They create conversations.
My approach to social strategy blends audience intelligence, cultural insights, creative storytelling, and data to build campaigns people choose to engage with.
From global technology communities to entertainment launches, I build strategies that transform moments into movements.
MGM Resorts x Game of Thrones:
Turning Cultural Moments Into Brand Momentum
HBO, MGM Resorts, and WET Designs brought to life the unforgettable music and imagery of Game of Thrones and the iconic Bellagio Fountain. Utilizing a 'Tease, Launch, Sustain' approach, we launched with a series of teasers connecting the iconic show with Las Vegas Moments, before conducting a record-breaking live stream.
The conversation garnered a potential reach of over 250 million people in just four days- the most talked about activation with MGM Resorts of all time.
#ForTheThrone trended on Twitter in-market all night of launch with official @GameOfThrones actively engaging, reinforcing sentiment.
